Oil & Gas sector seeks growth in Middle East
Stalatube’s operations have extended to the oil & gas business for 15 years now. An estimated several dozen oil rigs in the North Sea contain parts delivered by Stalatube, such as brackets, pipeline supports and pipeline bridges, machine frames and blastwalls, to name a few.
Stalatube has a strong foothold in the Norwegian oil business in the North Sea. The Norwegians are pioneers in the oil & gas industry around the world, being highly active in the areas of engineering, leadership, and construction, as well as in expert tasks.
“If we can get the Norwegians interested in Lean Duplex, it will be a lot easier making a breakthrough elsewhere in the world,” says Petri Kotilainen, Sales Manager for Oil & Gas.
Expansion to the Middle Eastern market is, in fact, in Stalatube’s plans for the near future, and the company has attended several Oil&Gas exhibitions, for example Petroleum Exhibition and Conference in Abu Dhabi. The company has also been looking into the North American markets and has plans to attend an exhibition in Houston in May.
“We want to present the duplex family of products and its possibilities, particularly in secondary structural applications. Our duplex family will grow in the near future. We are very excited about this. There is so much potential in duplex,” says Kotilainen.
Opening up trade relations in the Middle East means not only new markets, but also potential product development. “For now, Lean Duplex is being used in the North Sea, where temperatures are very different from those in the Middle East or, say, the Gulf of Mexico,” says Kotilainen.
For Stalatube, however, it is important to show that the company’s products can fulfil the needs of a variety of markets, which is why it eagerly welcomes new challenges, such as seeking out user experiences and product development.
Kotilainen also stresses that in today’s global markets, companies can no longer focus on just one geographic area; even transactions carried out in familiar markets may stem from anywhere in the world.
“Projects are global nowadays. The commissioner of the project may be in the Middle East. The engineer in the U.S. The steel-structure manufacturer in Korea. The outfitter in Norway and the offshore oil rig might be located in the North Sea,” he says, adding, “We have delivered tubes to Norwegian wholesalers, who have then delivered the materials to Singapore or Indonesia.”
So, achieving visibility in all market areas is very important. “And not just for new sales,” says Kotilainen. “It also allows us to share information about new and optimal materials.”